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MARKETING SPECIALISTS, EXPERTS WITNESSES and FORENSIC CONSULTANTS.



The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals."


Chairman Expert Witnesses:

Expert Has Video Resume/CV

Southlake, TX, US

ExpertWitness.com

Over 20 years experience in/with Internet, Computers, Programming, Data Processing, Dating and Social Networking, Community Portals, Engineering, Business Development, Expert Witness, and Litigation Support.



Professional Expert Witnesses:

New York, NY, US

BrandMarketing Services, Ltd.

Expert witness experience in marketing and advertising, past Chairman of Advertising Research Foundation, 25 years experience advising Fortune 500 companies and advertising/public relations agencies. A rare combination of an expert who has both substantial experience as a senior executive and an accomplished academician. Particular expertise related to advertising/branding, intellectual property and market/survey research issues. 




More Details:

The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate a "sale" then it's not marketing. [1]Perhaps the simplest Western definition of all was that summarized by Philip Kotler in his earlier books as: "Marketing is human activity directed at satisfying needs and wants through exchange processes." On the other hand, Christian Grönroos, in the context of a move to relationship marketing, summarized a rather different European view in his definition: "Marketing is to establish, maintain and enhance long-term customer relationships at a profit, so that the objectives of the parties involved are met. This is done by mutual exchange and fulfilment of promises." [[2]]