Statistics Expert Witnesses
BrandMarketing Services, Ltd.
Expert witness experience in marketing and advertising, past Chairman of Advertising Research Foundation, 25 years experience advising Fortune 500 companies and advertising/public relations agencies. A rare combination of an expert who has both substantial experience as a senior executive and an accomplished academician. Particular expertise related to advertising/branding, intellectual property and market/survey research issues.
University of Michigan, Employee Motivation & Performance Assessment, Inc.
As detailed on ExpertWitnessPsychology.com, Dr. Morrel-Samuels received an MA in research methodology ( University of Chicago) an MPhil & PhD in social psychology ( Columbia University), and a MSc in Law ( Northwestern University). He has been an expert witness for 15 years specializing in psychometrics, statistics, discrimination, and class certification. He has published in Harvard Business review and numerous peer-reviewed journals and has withstood all 9 Daubert challenges against him. He has 30 years’ experience designing and analyzing assessments for more than 7 million employees and is a Lecturer at University of Michigan, teaching classes on assessment design, statistics, and research methodology.