Statistics Expert Witnesses
BrandMarketing Services, Ltd.
Expert witness experience in marketing and advertising, past Chairman of Advertising Research Foundation, 25 years experience advising Fortune 500 companies and advertising/public relations agencies. A rare combination of an expert who has both substantial experience as a senior executive and an accomplished academician. Particular expertise related to advertising/branding, intellectual property and market/survey research issues.
University of Michigan, Employee Motivation & Performance Assessment, Inc.
Dr. Morrel-Samuels received an MA in research methodology from the University of Chicago, as well as an M. Phil. and a Ph.D. in experimental social psychology from Columbia University. He is one of the few expert witnesses in the country whose work occupies the intersection of three areas: the psychometrics of assessments design, statistical analysis of "big data" analytics, and disparate impact in the workplace. He has more than 30 years’ experience designing and analyzing assessments for employees in government and large corporations. He often serves as a Lecturer at the University of Michigan, where he teaches graduate-level classes on survey design, statistics, and research methodology.